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Recently, the notion of sustainable fashion has become a topical question. The idea of eco-friendly clothing often conjures images of high prices, leaving many to wonder if affordable, sustainable fashion is merely a myth. However, companies such as THE LABEL GAIA are shifting that paradigm by providing affordable, fashionable pieces. This article will explore the myth that sustainable fashion is costly and provide some examples of affordable eco friendly clothing from THE LABEL GAIA.
The idea that sustainable fashion is only costly has its roots in several aspects. Most luxury brands use sustainability as a marketing strategy for their products but offer eco-friendly products at high prices to make consumers think that sustainable products are expensive. This marketing strategy can obscure brands that aim at being cheap and/or socially responsible.
However, having created its operational model, the fast fashion industry has successfully groomed the customer to search for sustainable clothes affordable even at the cost of the environment. This has culminated in the notion that sustainable clothing has to be expensive because of the ‘’green’’ tag. Nevertheless, as the pressure to seek eco-friendly products rises, more companies are coming up with more affordable products.
THE LABEL GAIA is one of the many brands that are trying to establish themselves as a sustainable fashion affordable brand, but what sets it apart from its competition is its affordability. Their collections include various clothing accessories that are made from environment-friendly fabrics, especially hemp and organic cotton. Here’s how THE LABEL GAIA is redefining affordable sustainable clothing in India:
THE LABEL GAIA uses fabric such as organic hemp cloth, which is very durable and eco-friendly. Hemp does not need water for cultivation, as does cotton, and it does not require any poisonous pesticides to grow. This is because one gets a reduction in the costs of production, hence the prices being relatively low.
THE LABEL GAIA is committed to practicing fair wages for all people involved in the production of its products. By cutting out expensive marketing strategies and relying on direct sales, they are able to set lower prices and still remain environmentally friendly.
THE LABEL GAIA’s clothing is not only affordable and sustainable but stylish as well. They have casual wear, business wear, etc they have many designs to fit the different needs of their customers. For instance, the Men’s Solid Hemp Casual Shirt is really comfortable and anybody can wear it at any casual event because the style of the shirt is really unique. That is why such affordable and stylish pieces of clothing make sustainable fashion more popular among the population.
The Label Gaia brings sustainable clothing affordable for women that is fashionable and also reasonably priced.
The Oversized Hemp and Bamboo Lavender Shirt boasts a collar neck, buttons, full-length sleeves, and curved shirt bottom hem. It’s made from organic hemp and bamboo and comes in lavender, white, and black.
The collar neck, button closure, and full a-line top are available in the Hemp Cream A-Line Top. Made from organic hemp and bamboo, it is available in lavender, white, and black and is beautiful and environmentally friendly.
This beautiful Hemp Floral Print Co-Ord Set consists of a round neck top with half sleeves and a pretty yellow floral print, and solid olive pants with elastic/buttoned closure and pockets.
Check out these versatile and practical pieces that put together the contemporary wardrobe of the modern male.
The Men’s Solid Hemp T-kurta design includes a round neck, half sleeve, anchor pocket, and shoulder zipper. Organic hemp with no AZO is an ageless piece that is environmentally friendly.
For a more formal look, choose the Men’s Slim Fit Hemp Cargo. I like these black cargo pants with elastic drawstrings and six pockets, and they look fashionable and useful.
The Men’s Solid Hemp Formal Shirt takes your outfit to the next level. This pink shirt has a classic collar and full sleeves. It is made from organic hemp and is free from AZO for a classy look.
These are great accessories to complete your sustainable wardrobe.
The Hemp Multi-Utility Passport Holder is made of organic hemp and has slots for passports, cards, coins, and boarding passes and comes with a titch button closure – ideal for travelling.
Hemp Double Pocket Sling Bag has two main pockets and one front pocket to accommodate different items. It has an adjustable removable strap and zippers for closure on the shoulder strap.
Carry your laptop safely in the Hemp Laptop Sleeve that comes with a magnet flap and a stitch lines pattern. It comes from organic hemp material that is both fashionable and sustainable.
The notion that sustainable fashion is always costly is gradually becoming a thing of the past, thanks to companies such as THE LABEL GAIA. Today, sustainable fashion is a more available and reasonable choice that provides affordable eco friendly clothing retail. This means that for sustainable clothing, one doesn’t have to break the bank, while still being trendy. This shift in the industry assists consumers in aligning their support towards the industry with environmentally friendly causes. Don’t wait any longer, buy something, and use the promo code ECOFRIEND10 to get 10% off your overall cost!